New fits in the webshop »

Check out the new fits Slacker Jack, Tube Kelly & Boot Starcy.
Human Rights Gallery »

Human Rights Gallery for the Benefit of Amnesty International is a project presented by Nudie Jeans Co. For every t-shirt sold, 10 euros is donated in full towards Amnesty’s work.
The Orange Thread »

Just like electricity runs through the wires, an orange thread goes through Nudie Jeans.

CCTV Sessions

Watch The Soundtrack of Our Lives and the other CCTV Sessions »

This is Nudie

Nudie Jeans is the Naked Truth About Denim, find out more »

Nudie Jeans Co.

The naked truth about denim

Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.

New fits in the webshop »

Human Rights Gallery »

The Orange Thread »

CCTV Sessions

This is Nudie